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Hair Slugging, Gel Tans and Serum Concealer High on Consumers’ Radar: Spate

Moisture retentive beauty practices like serum-containing concealer, self-tanner with skincare benefits and overnight hair masks are all the buzz this winter.

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By: Lianna Albrizio

Associate Editor

As temperatures dip, the world of beauty is buzzing with moisture retentive practices to keep hair and skin radiant this winter, according to NYC-based market research firm Spate. High on consumer radar are self-tanner with hydration benefits and concealer with serum to combat both undereye darkness and dryness. Hair slugging, or applying oil to dry hair and covering it with a bonnet is also growing in consumer interest to shield healthy tresses from the damaging effects of old man winter.  ...

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